Jag tar reda på och renodlar det budskap du vill nå ut med och jag planerar hur ett Newletter kan fungera som ett verktyg både för organisationsutveckling och marknadsföring. Jag producerar text- och bildmaterial och ordnar med allt "från ax till limpa".
Ett Newsletter är ett mycket bra sätt att skapa direkt riktad kontakt med kunder, speciellt när det gäller lite mer avancerad utrustning men också i många andra sammanhang. Kostnaden för att ta fram ett Newsletter för en målgrupp på 500 personer kan vara 40,-/st, vilket är lägre än priset för en facktidning eller veckotidning, som ges ut i betydligt större upplaga. Ett Newsletter kan mycket väl distribueras digitalt och det kan numera i digital form förses med filmklipp inlagda i texten.
Tänk såhär: Vilket är mest effektivt? Ett säljsamtal på 3-4 minuter eller ett informativt Newsletter? Förmodligen är en kombination det bästa. Låt kunden läsa, tänka och informera sig i lugn och ro och ta sen kontakt för att diskutera, såvida inte kunden själv tar kontakt, vilket är mycket troligt. I så fall är kunden intresserad från början, vilket inte alls är säkert om kunden blir uppringd.
Definition of a Newsletter
Ever single business entity wishes to see itself evolve in to a more & more profitable entity with every passing day. To achieve this purpose, firms spend vast sums of money and extended durations of time on their advertisement & marketing campaigns. However, businesses wish to be effective as well i.e. get the most out by investing comparatively less. This is where a newsletter becomes extremely handy. Of course it doesn’t beat word-of-mouth marketing in terms of cost, but newsletters are the next big thing.
Writing a Newsletter in order to get the most out of your firm’s newsletter you first need to know what is a newsletter and how to write a newsletter? Once you have these two points engraved in your mind, creating a newsletter will be as easy as ABC!
What is the purpose of a newsletter? A newsletter is used as a publication (periodical, pamphlet etc) that gets circulated out to its subscribers after a regular time interval. The publication, by and large, pertains to a focal point that the subscribers are interested to find out more about. And keeping in line with that concept, you want to ensure that more than 90 percent of the periodical is filled with information to be delivered with the remaining 5 percent or less talking about you. If utilized and executed properly, a newsletter – regardless of whether it’s an email newsletter or a printed newsletter format – can do wonders for your marketing endeavors.
What makes the newsletter such an effective marketing tool for businesses? What makes a newsletter such a strong tool is that it helps establish brand equity & strengthen your bond with the consumers. Not only will it ensure that people stay updated with developments at your end but it also opens venues for e-marketing since you can develop a web-based shopping portal and place its link on the newsletter. This would allow people to choose either to shop at your physical facility or simply place online orders to get whatever they want.
In addition to that, you can establish your repute as an authority in the industry by keeping customers posted. In many ways, it will (possibly) lead them to becoming lifelong customers of yours.
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http://www.writeawriting.com/business/what-is-a-newsletter/ )
http://www.writeawriting.com/business/newsletter-writing-basics/
http://www.writeawriting.com/business/how-to-write-newsletter/
http://www.writeawriting.com/business/tips-writing-introduction-newsletter/
http://www.writeawriting.com/business/3-types-newsletter-format-samples-examples/
http://www.writeawriting.com/business/how-to-write-compelling-subject-lines-email-letters/